Work

Great work comes from great collaboration.

Projects

Get health services at home.

Avvy

A friendly and modern brand helped establish a strong market presence for a start-up connecting health services to clients from the comfort of their homes.

Bringing the café experience home.

Balzac’s Coffee Roasters

The Drink It In campaign took everything inspiring and beautiful about the café and brought it home – leading to amazing e-commerce growth.

From tragedy to health awareness.

BforKai

Turning a tragedy into a chance to raise the awareness of meningitis, we created an organizational and brand identity focused on Gen Z health.

Nursing in the spotlight.

Canadian Nurses Association

A dramatic brand mantra video and an even more dramatic 28-storey interactive AR installation helped the CNA advocate for Canadian nurses and Canadian health.

Creating a place to belong.

Canon

Community is central to art. That’s why we created the Canon Creator Lab, an online hub to connect photographers and videographers, helping them show work, share ideas and get tips on Canon products.

Healthy for you and the world.

Chickapea

A totally refreshed brand and packaging design helped consumers see the benefits of this game-changing pasta.

Destigmatizing aesthetics.

Galderma Canada

We built an Instagram presence to share real, impactful stories of dermal fillers, and connected with audiences on their terms.

Nano tech – big culture.

Meta Materials Inc.

A new brand and internal communications strategy brought the best of the Meta culture to the forefront, connecting new and existing teams.

Gamifying diagnostic equipment.

NeoGenomics

Oncology diagnostics may not sound fun, but we used the principles of gamification to get the word out to doctors about an incredible piece of technology.

No patient left behind.

NeoGenomics

During the hardest days of the COVID-19 pandemic, a new campaign helped patients get the cancer testing they desperately needed.

Believing in a bank.

Provident Bank

Nothing is more powerful than satisfied customers and employees who care. We put those stories together to create a powerful video that spoke to Provident’s ethos of commitment.

Influencing the salon.

Schwarzkopf Professional

Partnering with hair-care professionals we created an influencer campaign leveraging star-powered reactions to an amazing new hair product.

An app for acne treatment.

Sun Pharmaceuticals

Knowing that nothing is more important than support, we created a new app to care for acne treatment patients and keep them motivated.

Case studies

Bringing dairy back.

Alberta Milk

The Smash Milk campaign reconnected Millennial and Gen Z women with dairy. Vibrant, exciting and irreverent creative highlighted the wide variety of products, and the joys of eating and drinking dairy.

Engaging Team Canada fans coast to coast.

Canadian Olympic Committee

A complete redesign and optimization of the Canadian Olympic Committee’s digital assets have led to dramatic growth in fan adoption and engagement — becoming the home for Canadians to learn about, engage with and cheer on Team Canada.

Keeping frozen potatoes hot.

Cavendish Farms

We nurture Cavendish Farms’ brand-audience relationship through a relevant and flexible social media strategy. It’s led to a lasting partnership and work in multiple facets of their business.

Eyes: The windows to health.

FYidoctors

With a focus on eye health, high-quality care and excellent technology, we have helped FYidoctors connect with diverse audiences, bringing home a cohesive message of Enhancing Life. This has led to both tremendous growth and deepening loyalty.

Building Canada’s building centres.

Timber Mart

A more than three-decade marketing partnership has made Timber Mart into a beloved national brand, centring on the ongoing brand promise of “Canada’s Building Centre.”

Brand, legacy and the law.

Thomson Rogers

A civil litigation law firm with a stellar reputation underwent a brand redesign to connect with younger, diverse and digital audiences. The new brand positions the firm for future growth while preserving their strong legacy.

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