Why Brand your startup?

In a highly congested market where everyone seems to have a startup, it’s getting tougher to get noticed. Here are some facts about what you’re getting into:

Startup branding
  • 137,000 small businesses are started every day in an increasingly global economy
  • There are 2.6 million venture-backed startups in the United States alone
  • There is a 75-90% failure rate for startups in the first 5 years
  • 68% of startup founders think they’ll be the one to succeed

Embracing a lean culture and driving the bottom line is important, but so is establishing a unique and professional image that inspires action. How can your business truly stand out? By making an investment in a unique brand that can scale as you grow.

  • It forces you to focus on your intent and messaging—being clear about your value makes you stand out
  • Establishing a unique identity and personality sets a tone for your stakeholders
  • People have memories, so you can’t rebrand every year as the company grows—it will eat away at your engagement you establish
  • If you buy your templated image online it shows you don’t respect your audience—people want to be part of a brand they love

Zync is the brand agency for a digital world. We combine informed strategy and great design to create and power meaningful brands.