Where’s the Dial Now?


Zync helps #MoveTheDial unleash a long overdue wake-up call and call-to-arms against gender disparity in Tech.

“Within a very short time, #movethedial has already created meaningful impact for my journey as a female founder building her first tech company.”

- Maayan Ziv, Founder & CEO, Access Now

Earlier this month, #MoveTheDial launched “Where’s the Dial Now”, a first-of-its-kind benchmark report taking a comprehensive look at the current state of women in the Canadian tech & innovation sector.

The brainchild of Jodi Kovitz (CEO, AceTech), #MoveTheDial is a movement pushing for greater female participation and leadership in tech. The report is a critical first step in that mission – providing an eye-opening look at the scale and extent of the problem in Canada. With all this great information, the problem became how to grab the attention of Canadians and entice them to read and share it.

To that end, Zync worked with the #MoveTheDial team to build their brand and design a report that you didn’t have to be a policy maker to want to read. Breaking down the most revealing takeaways into eye-catching, sharable content, the launch campaign spread like wildfire on social media – adopted as their own by the movement at large. The report was then picked up by news organizations across Canada, from industry publications to the Globe and Mail and National Post.

While it’s still early in the journey, #MoveTheDial has truly taken some incredible first steps.

To read the full report, visit movethedial.ca

 

Zync is the brand agency for a digital world. We combine informed strategy and great design to create and power meaningful brands.