Peerscale (formerly AceTech) is the preeminent leadership organization helping tech CEOs and executives build personal, professional and organizational growth. Zync worked with Peerscale to shift they way they were seen in the ecosystem—clearly revealing them as a cutting-edge facilitator and curator of tech relationships. Building on the strength of the collective knowledge and experience of its various members, we landed on a new name, established a visual identity, and refined the way they communicate to members.
Newton Canada decided to separate from its UK parent company while still maintaining a close working relationship. They needed a new personality. We started from scratch—defining true intent, connections, key messaging and drivers for the brand. That work resulted in the name “Isaac” which captures the unique relationship and a more personable image for the Canadian market—taking shape in the complete rollout of the new identity.
Koskie Minsky is one of Canada’s leading law firms for class actions, union-side labour relations, civil litigation, and pension and benefits. To help Koskie Minsky strengthen their brand, we started with our Business Creative™ approach to map out their brand attributes, positioning and client experience. Their new image and tagline “Justice Matters” delivers a clean, purposeful and contemporary presence.
Bridgepoint is a global leader in treating adults living with multiple health conditions. Their “active healthcare” approach focuses on customized care plans to help patients get back to their everyday lives. The new visual identity and “active healthcare” tagline place Bridgepoint firmly at the forefront of healthcare reform. The strategic approach embodies a methodology focused on patients, doctors, families, and the community all taking an active role in helping people return to their normal lives after dealing with multiple health issues.
Armtec was formed by joining nine companies from across Canada. Zync designed the logo to represent the organization’s wide scope of engineering and construction expertise—which is shown via the three-dimensional cube which forms the letter “a”. The brand was applied to all corporate and marketing materials including building and site signage.
Hangar9 is a luxury fashion retailer with locations in Toronto and London, Ontario. The company places a strong emphasis on personal shopping services, closet editing, and styling events. Zync developed the name Hangar9 based on the client’s philosophy that with the right nine wardrobe items, their stylists can create a complete wardrobe for the modern woman. The new fashion brand is a mix of classical style and contemporary form—which appeals to Hangar9’s sophisticated clientele.
A classical emblem and clean typography deliver a sophisticated look.
InScite IP is a patent agency that provides a wide range of strategic services for companies operating in the pharmaceutical, biotech, and life sciences industries. When creating a name, logo, and visual language for this start-up, Zync focused on the idea of a mathematical equation and a subtle play on the word “science.” A combination of bright colours, unique name treatment, and illustrations delivers a stand-out, clever brand.
They continually exceed expectations by melding strategic insight and creative design.
Dr. Salim Mamajiwalla, Principal, InScite IP Inc.