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Isaac—Company naming, brand, signage, collateral and promotional materials.

You can call me “Isaac”.

Newton Canada decided to separate from its UK parent company while still maintaining a close working relationship. They needed a new personality. So, we started from scratch—defining true intent, connections, key messaging and drivers for the brand. That work resulted in the name “Isaac” which captures the unique relationship and a more personable image for the Canadian market—taking shape in the complete rollout of the new identity.

Their new logo captures their main focus—operational efficiency. It’s designed on the idea of seeing operational and production challenges that feel impossible to solve from a new perspective. The bright colour was chosen to capture the team’s youthfulness and energy, supported by a series of infographics to tell the story of engineered performance.


Isaac is an engineering company focused on operational efficiency—identifying performance issues, developing custom solutions and implementing change to deliver better results.

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