Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

Branding Your Startup | Zync

A unique brand identity and positioning will help you stand out.

Why brand your startup?

Why brand your startup?

In a highly congested market where everyone seems to have a startup, it’s getting tougher to get noticed. Here are some stats to show what you’re getting into:

  • 137,000 small businesses are started every day in an increasingly global economy.
  • There are 2.6 million venture-backed startups in the United States alone.
  • There is a 75-90% failure rate for startups in the first 5 years.
  • 68% of startup founders think they’ll be the one to succeed.

Embracing a lean culture and driving the bottom line is important, but so is establishing a unique and professional image that inspires action. How can your business stand out?

Making an investment in a unique brand is critical for your short and long-term success. Here is what it will do for your startup:

  • It forces you to focus on your intent and messaging—being clear about your value makes you stand out.
  • Establishing a unique identity and personality sets a tone for your stakeholders.
  • People have memories, so you can’t rebrand every year as the company grows—it will eat away at your established engagement.
  • If you buy your templated image online it shows you don’t respect your audience—people want to be part of a brand they love.

If you are preparing to launch a startup, or you are already up and running but were simply too focused on your great idea to worry about your brand, give us a call at 416-322-2865. We can help you create a unique brand identity and positioning to help you stand out and capture your share of the market.

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