Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

Webfonts 101 | Zync

Fonts are an important part of any brand—and should be easy to use.

Webfonts 101.

Webfonts 101.

No longer are we constrained by the limited choices of standard system fonts that were once the status quo. Liberated by thousands of screen-optimized webfonts, the web has become much more diverse in its typography.

While recognizing the overwhelming demand for options, numerous services have arisen to host massive libraries of webfonts. However, many of these services charge a fee—is it worth it?

With webfont-related technologies finally catching up with good web-design there has been a resurgence of variety and vivacity all over the web—and more paths to consider when implementing webfonts. But, before we determine whether or not the value of webfonts justifies the expense, let’s explore each of these paths.

Google Fonts.

Google Fonts is an alternative to consider for a company on a budget. With over 1,000 fonts available for free use, you’re able to easily load webfonts onto your site with only a bit of code. The downside: selection is limited. Many fonts are restricted to a single weight and style, with no light, bold, or italics.

Webfont services.

With numerous vendors, webfont services tend to offer access to thousands of quality font families, often containing numerous weights and styles.

Webfont services are subscription-based, priced on your website’s monthly traffic. Unless you’re seeing monthly page views in the hundreds of thousands, the cost is more than affordable.

Self-hosting webfonts.

The benefit of self-hosting webfonts over a subscription-based service is you’re not dependent on the uptime of an external server—even though that’s typically a non-issue given their strong reliability.

Another advantage is the ability to subset the fonts. Subsetting is the means to deleting all non-essential characters (and languages) to decrease file size and improve loading time.

Self-hosting webfonts also differs in its pricing, typically opting for a larger one-time fee over the time-based subscription format.

Which is best?

It really comes down to your preference and needs—as well as any existing fonts your brand might utilize and through what means those are available. At Zync, we opt for webfont services, but will sometimes go the path of self-hosting webfonts if the font is not available elsewhere and the license allows.

So is it worth it?

Yes! For a minimal expense, webfonts connect your brand to your digital presence—which is increasingly one of the most important mediums to connect with prospective and existing clientele. Webfonts play a vital role in brand consistency and when selected and implemented by educated professionals they increase personality.

Another thing to keep in mind—web to desktop.

With webfonts, users don’t need a copy of the font installed on their local system to view a website using a webfont. But that means that if users copy and paste text from the website to a desktop program—such as Microsoft Word—the font isn’t available on a local device and formatting won’t carry over.

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