Aviva was in the process of creating and launching a new insurance product protecting home owners from flood damage. Zync was hired to created a campaign to not only explain product details, but to also evoke an emotional response from the target audience.
We developed “Water is beautiful. Until it isn’t.” to illustrate the beauty of water and how potentially devastating it can be.
As part of the campaign, we created agent and client materials, a microsite, print and digital advertising, videos, and social media assets.
Aviva is one of Canada’s leading insurance providers, with more than 3,000 employees in over 25 locations, serving 1,700 brokers and 3 million customers.