To help Koskie Minsky strengthen their brand, we started with our Business Creative™ approach to map out their brand attributes, positioning and client experience. Their new image and tagline “Justice Matters” delivers a clean, purposeful and contemporary presence.
The brand was formed around a beautifully crafted wordmark. Its clean yet sophisticated form was echoed in a black colour paired with a soft colour palette and carefully designed typographic solutions—applied to all collateral and marketing materials, website and signage.
Koskie Minsky is one of Canada’s leading law firms for class actions, union-side labour relations, civil litigation, and pension and benefits.