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Koskie Minsky—Brand positioning and tagline, wordmark, website and collateral.

To this law firm, design matters.

To help Koskie Minsky strengthen their brand, we started with our Business Creative™ approach to map out their brand attributes, positioning and client experience. Their new image and tagline “Justice Matters” delivers a clean, purposeful and contemporary presence.

The brand was formed around a beautifully crafted wordmark. Its clean yet sophisticated form was echoed in a black colour paired with a soft colour palette and carefully designed typographic solutions—applied to all collateral and marketing materials, website and signage.


Koskie Minsky is one of Canada’s leading law firms for class actions, union-side labour relations, civil litigation, and pension and benefits.

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