This new name and brand speak directly to the company’s main target—the science community.
Defining who you are as an organization is all about finding your meaning. Sure, you’re in business to make money, but your brand must good deeper.
A few key factors separate what makes brands truly effective from the rest.
By understanding why your brand exists in relation to the market and who it matters to, you can develop strong growth opportunities.
A cutting-edge facilitator and curator of tech relationships needed a new name and brand to align their focus and membership base.
OANHSS (Ontario Association of Non-Profit Homes and Services for Seniors) has been caring for seniors since 1919, but their brand never received any love and attention.
When the Canadian team decided to separate from its UK parent company Newton, they called Zync to create a new brand and personality.
Zync used renaming and rebranding of the corporation to help them define their purpose and open new growth opportunities.
Sometimes the initial idea doesn’t work out, but it may lead to a successful second go.
Investing in a brand when your startup costs are mounting may seem like a bad idea, but connecting with your audience is key to success.