Making a difference in clinical research.
This new name and brand speak directly to the company’s main target—the science community.
Tag: Naming
Why naming your brand is the most important thing you’ll ever do.
Besides the logo, a name is the first thing a consumer learns about a brand. It’s one of the most important company assets.
Naming and branding a tech association.
A cutting-edge facilitator and curator of tech relationships needed a new name and brand to align their focus and membership base.
A new brand after 100 years.
OANHSS (Ontario Association of Non-Profit Homes and Services for Seniors) has been caring for seniors since 1919, but their brand never received any love and attention.
You can call me “Isaac”.
When the Canadian team decided to separate from its UK parent company Newton, they called Zync to create a new brand and personality.
A new name defines purpose.
Zync used renaming and rebranding of the corporation to help them define their purpose and open new growth opportunities.
A little science goes a long way.
A patent agency was looking to make their brand more interesting. It was an opportunity for us to develop a clever name and versatile visuals.
A classic emblem for a sophisticated image.
Zync created a new name and retail brand for Fisher & Company—a fashion retailer looking to expand into Toronto’s business district.
Branding a hospital with a unique position.
The new visual identity and “active healthcare” positioning place Bridgepoint firmly at the forefront of healthcare reform.