This new name and brand speak directly to the company’s main target—the science community.
Besides the logo, a name is the first thing a consumer learns about a brand. It’s one of the most important company assets.
A cutting-edge facilitator and curator of tech relationships needed a new name and brand to align their focus and membership base.
OANHSS (Ontario Association of Non-Profit Homes and Services for Seniors) has been caring for seniors since 1919, but their brand never received any love and attention.
When the Canadian team decided to separate from its UK parent company Newton, they called Zync to create a new brand and personality.
Zync used renaming and rebranding of the corporation to help them define their purpose and open new growth opportunities.
A patent agency was looking to make their brand more interesting. It was an opportunity for us to develop a clever name and versatile visuals.
Zync created a new name and retail brand for Fisher & Company—a fashion retailer looking to expand into Toronto’s business district.
The new visual identity and “active healthcare” positioning place Bridgepoint firmly at the forefront of healthcare reform.