This new name and brand speak directly to the company’s main target—the science community.
The Environment Office of the Saugeen Ojibway Nation knew it does more than just technical and legal work—it represents the Nation and all its members. They need a new identity to capture their role.
When what your company does today is no longer reflected in the original brand, it is simply impossible to ignore the obvious.
Account for and respecting current brand equity is critical when updating any company image, and that was top-of-mind when we were hired to update 7D Surgical’s brand.
Defining who you are as an organization is all about finding your meaning. Sure, you’re in business to make money, but your brand must good deeper.
Besides the logo, a name is the first thing a consumer learns about a brand. It’s one of the most important company assets.
A few key factors separate what makes brands truly effective from the rest.
By understanding why your brand exists in relation to the market and who it matters to, you can develop strong growth opportunities.
A cutting-edge facilitator and curator of tech relationships needed a new name and brand to align their focus and membership base.
Zync helped #MoveTheDial unleash a long overdue wake-up call and call-to-arms against gender disparity in Tech.