Leading up to the Tokyo 2020 Olympic games, the Canadian Olympic Committee partnered with Zync to update olympic.ca in three key areas—user experience (UX), search engine optimization (SEO) and overall web accessibility.
As their digital agency of record, this opportunity allowed us to take key learnings from the past eight years of working together. Our goal was to make mobile-first recommendations around the inclusion of subtle animations, micro-interactions, touch gestures, thumb reach and overall site speed.
The result is a refreshed look and feel that includes improved content discoverability, the addition of lite email-based registration, integration of an ad-serving platform and an enhanced on-site search. All of the changes and updates are focused on their ongoing goal of increasing fan engagement.
The Canadian Olympic Committee leads the achievement of Team Canada’s podium success and advances Olympic values in Canada.