Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

Zync - Journal | Mobile-first website for fans on the move.

Canadian Olympic Committee—Digital strategy and user experience design.

Mobile-first website for fans on the move.

Leading up to the Tokyo 2020 Olympic games, the Canadian Olympic Committee partnered with Zync to update olympic.ca in three key areas—user experience (UX), search engine optimization (SEO) and overall web accessibility.

As their digital agency of record, this opportunity allowed us to take key learnings from the past eight years of working together. Our goal was to make mobile-first recommendations around the inclusion of subtle animations, micro-interactions, touch gestures, thumb reach and overall site speed.

The result is a refreshed look and feel that includes improved content discoverability, the addition of lite email-based registration, integration of an ad-serving platform and an enhanced on-site search. All of the changes and updates are focused on their ongoing goal of increasing fan engagement.

The Canadian Olympic Committee leads the achievement of Team Canada’s podium success and advances Olympic values in Canada.

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