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Sun Life Financial—Campaign creative, illustrations and video creation.

Making saving for retirement fun.

Getting anyone to focus on saving for retirement can be challenging. Sun Life Financial’s gamification platform “Money Up” introduced plan members to a fun new way to learning about their workplace retirement and savings plans.

We developed the theme and creative for the campaign. The overall design and illustrations were turned into an animated video, presentations, brochures and ads.


Sun Life Financial is a leading Canadian financial services company. With offices in 11 countries, it helps customers achieve lifetime security through a diverse range of group and personal insurance and investment products.

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