Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

Zync - Journal | Making saving for retirement fun.

Sun Life Financial—Campaign creative, illustrations and video creation.

Making saving for retirement fun.

Getting anyone to focus on saving for retirement can be challenging. Sun Life Financial’s gamification platform “Money Up” introduced plan members to a fun new way to learning about their workplace retirement and savings plans.

We developed the theme and creative for the campaign. The overall design and illustrations were turned into an animated video, presentations, brochures and ads.


Sun Life Financial is a leading Canadian financial services company. With offices in 11 countries, it helps customers achieve lifetime security through a diverse range of group and personal insurance and investment products.

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