Discussing why brand trust matters more than ever.

Is trust connected to branding?

What’s the connection between branding and trust? Can trust be bought? And, what is its relationship with brand awareness?

We reference the 2020 Gustavson Brand Trust Index from the University of Victoria to explore the most trusted brands in Canada.

Listen to our podcast here:

Also available on:

apple podcastsSpotify logoGoogle podcasts logo

Recorded on August 28th, 2020

Related articles

Brand value in the time of COVID.
Is it important for the healthcare industry to have strong brands?
Read more
The right platforms for your brand.
Which platforms work best for B2B, B2C, products, and services?
Read more