Discussing why brand trust matters more than ever.

Is trust connected to branding?

What’s the connection between branding and trust? Can trust be bought? And, what is its relationship with brand awareness?

We reference the 2020 Gustavson Brand Trust Index from the University of Victoria to explore the most trusted brands in Canada.

Listen to our podcast here:

Also available on:

apple podcastsSpotify logoGoogle podcasts logo

Recorded on August 28th, 2020

Related articles

Dealing with digital ID.
How can brands deal with digital ID?  In Canada and around the world, people are talking about vaccine passports - and digital IDs in general. Governments, organizations, and brands will need to adapt to these changes too.
Read more
Is TikTok the future of brand channels?
Is a platform like TikTok important for brand building? How does it compare to other channels?
Read more