Discussing why brand trust matters more than ever.

Is trust connected to branding?

What’s the connection between branding and trust? Can trust be bought? And, what is its relationship with brand awareness?

We reference the 2020 Gustavson Brand Trust Index from the University of Victoria to explore the most trusted brands in Canada.

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Recorded on August 28th, 2020

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Email us at hello@zync.ca

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