Discussing social media channels like TikTok and their strategic importance.

Is TikTok the future of brand channels?

Is a platform like TikTok important for brand building? How does it compare to other channels?

Social media is simply one of the ways brands connect with their audience. But how many channels should a brand use? Which ones? Should TikTok be in the mix?

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Recorded on May 1st, 2020

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