Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

Understanding the Customers Behind Your Search Results | Zync

Google Analytics provides a view into user behaviour and potential opportunities.

Have you looked at your search results lately?

Have you looked at your search results lately?

With free tools like Google Analytics at our fingertips, it’s a wonder why people are still lost when it comes to fully knowing the person behind the customer. There are very simple ways to collect and analyze data, even if you aren’t trained in statistics or engineering.

The web page your customers visit most, or the most common visitor pattern for first and second click into the site, are simple on their own, but paired with a web strategy this small data can drastically change the user experience. If the majority of visitors to your site go directly to the careers section first, then this insight could provide you with a new basis upon which to make business decisions about recruiting, or use it to your advantage for public relations. If you are looking for a snapshot of website performance, the little data can glean some very useful insights.

If you need help navigating search results and customer data, give us a call. We can work with you to determine the right approach and build any new digital solutions to support your business goals.

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