Discussing branding in the omnichannel world.

Getting phygital with your brand.

What does phygital mean? How can the phygital experience impact the customer journey?

We discuss a range of elements, from curb-side pickup to VR, AR, and mobile experiences. If you want to evolve your brand, it could be a good idea to consider phygital journeys as part of your strategy.

Listen to our podcast here:

Also available on:

apple podcastsSpotify logoGoogle podcasts logo

Recorded on July 24th, 2020

Related articles

Rethinking brand engagement.
As we continue to go through the pandemic, should we adjust brand engagement strategies?
Read more
Is TikTok the future of brand channels?
Is a platform like TikTok important for brand building? How does it compare to other channels?
Read more