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Sun Life Financial—Training collateral strategy, theme and design.

Getting everyone to the same “stop”.

To help the sales team at Sun Life Financial deliver a consistent experience, Zync created a “subway map” outlining the necessary steps in the sales process. The attention-grabbing solution was far more intuitive and engaging than a simple checklist, delivering great results.

Getting there brochure close up

Sun Life Financial is a leading Canadian financial services company. With offices in 11 countries, it helps customers achieve lifetime security through a diverse range of group and personal insurance and investment products.

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