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Gamification of digital properties leads to better engagement and loyalty.

Gamification to drive key metrics and KPIs.

Gamification to drive key metrics and KPIs.

As the Canadian Olympic Committee’s digital agency and builders of olympic.ca and the Olympic Club, we understand how to connect with your audiences through the gamification of your brand experience. Here are five reasons to use game(ification):

1. Engagement.

People like doing things they enjoy! Positive experiences increase engagement.

2. Social sharing.

People like leaderboards and friend invitations drive users to recruit from their personal networks.

3. Loyalty.

Points, badges, and prizes build traction that increases repeat users and repeat visits.

4. Analytics.

Users create a profile or login—making it easy to track their actions and optimize based on data driven insights.

5. Fun!

It’s a challenge to connect today. Gamification is a great way to create a unique, enjoyable user experience.

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