Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

5 Ways Gamification Can Drive Key Metrics and KPIs | Zync

Gamification of digital properties leads to better engagement and loyalty.

Gamification to drive key metrics and KPIs.

Gamification to drive key metrics and KPIs.

As the Canadian Olympic Committee’s digital agency and builders of olympic.ca and the Olympic Club, we understand how to connect with your audiences through the gamification of your brand experience. Here are five reasons to use game(ification):

1. Engagement.

People like doing things they enjoy! Positive experiences increase engagement.

2. Social sharing.

People like leaderboards and friend invitations drive users to recruit from their personal networks.

3. Loyalty.

Points, badges, and prizes build traction that increases repeat users and repeat visits.

4. Analytics.

Users create a profile or login—making it easy to track their actions and optimize based on data driven insights.

5. Fun!

It’s a challenge to connect today. Gamification is a great way to create a unique, enjoyable user experience.

Related articles

Insights
The best brands are built from the right intent.
empty
Defining who you are as an organization is all about finding your meaning. Sure, you’re in business to make money, but your brand must good deeper.
Read more
Insights
A look at 5 monumental strategic pivots.
empty
Sometimes the initial idea doesn’t work out, but it may lead to a successful second go.
Read more