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Canadian Olympic Committee—Gamification, UX design and integration.

Gamification increased loyalty and engagement.

Having successfully designed and developed olympic.ca for the Canadian Olympic Committee, Zync has taken Team Canada fan engagement to a whole new level.

We added gamification to the site by launching The Olympic Club—the evolution of fan interaction. The Olympic Club serves as a “digital stadium” for anyone that wants a more connected experience with Team Canada.

We custom developed an integrated gamification platform—complete with achievement badges, notifications, a leaderboard, user statuses, and an activity feed—to drive engagement with Olympic Club members and provide them with a unique and interesting experience. Rewards (in both physical and social currency), status among the network leaderboard, entertaining interactivity, and access to the Team Canada community incentivize participation in activities and social sharing.

This initiative dramatically increased loyalty and engagement, and drove new fan acquisition and social sharing. Detailed reporting provided valuable insight into fan metrics so we can continue building on the Canadian Olympic Committee goals.


The Canadian Olympic Committee leads the achievement of Team Canada’s podium success and advances Olympic values in Canada.

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