Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

Gamifying the Team Canada Fan Experience | Zync

Canadian Olympic Committee—Gamification, UX design and integration.

Gamification increased loyalty and engagement.

Having successfully designed and developed olympic.ca for the Canadian Olympic Committee, Zync has taken Team Canada fan engagement to a whole new level.

We added gamification to the site by launching The Olympic Club—the evolution of fan interaction. The Olympic Club serves as a “digital stadium” for anyone that wants a more connected experience with Team Canada.

We custom developed an integrated gamification platform—complete with achievement badges, notifications, a leaderboard, user statuses, and an activity feed—to drive engagement with Olympic Club members and provide them with a unique and interesting experience. Rewards (in both physical and social currency), status among the network leaderboard, entertaining interactivity, and access to the Team Canada community incentivize participation in activities and social sharing.

This initiative dramatically increased loyalty and engagement, and drove new fan acquisition and social sharing. Detailed reporting provided valuable insight into fan metrics so we can continue building on the Canadian Olympic Committee goals.


The Canadian Olympic Committee leads the achievement of Team Canada’s podium success and advances Olympic values in Canada.

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