Discussing brand and product naming considerations.

Finding the right brand name.

What’s in a name? How do you find the right one? And, what are the key considerations?

Do you invent a word, describe your service, combine words, or is there more to it than that? For most, domain availability and social media handles are key factors in the decision, but we also discuss other factors brands need to consider when choosing a name.

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Recorded on October 6th, 2020

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