Discussing brand and product naming considerations.

Finding the right brand name.

What’s in a name? How do you find the right one? And, what are the key considerations?

Do you invent a word, describe your service, combine words, or is there more to it than that? For most, domain availability and social media handles are key factors in the decision, but we also discuss other factors brands need to consider when choosing a name.

Listen to our podcast here:

Also available on:

apple podcastsSpotify logoGoogle podcasts logo

Recorded on October 6th, 2020

Related articles

Managing your brand through chaos.
How do we continue to not only manage our brands and maintain momentum, but be great corporate citizens?
Read more
Building your brand when working remotely.
What will this unprecedented event mean to your brand’s mission, vision, and values?
Read more