Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

Zync - Journal | Ending LGBTQI2S+ bias in sport.

Canadian Olympic Committee—Microsite design and development.

Ending LGBTQI2S+ bias in sport.

Coinciding with Pride Month, the LGBTQI2S+ Sport Inclusion Task Force (SITF) proudly launched its new website: sportinclusion.ca. Zync, in partnership with the Canadian Olympic Committee, helped build the site to support National, Provincial/Territorial, and Local/Club Sport Organizations intent on making their organizations more equitable, diverse, and inclusive for those who identify as LGBTQI2S+.

“Having a centralized website to house these resources and best practices will go a long way in supporting sport organizations on their diversity, equity and inclusion journey.”

David Shoemaker, CEO and Secretary General, Canadian Olympic Committee

Sportinclusion.ca will serve as a go-to hub for sport organizations and the general public, looking for LGBTQI2S+ news, resources, speakers and consultants. It will also provide tools, policies and frameworks that prioritize equity, diversity, and inclusion for LGBTQI2S+ people.

Founded during the TORONTO 2015 Pan American Games, the SITF is steered by the Canadian Olympic Committee, Professional Golfers Association of Canada, Canadian Women & Sport, the Faculty of Kinesiology at the University of Calgary, and Challenge Accepted Collective. It is managed by a coalition of sport leaders who are committed to ending LGBTQI2S+ bias in sport through education for and promotion of LGBTQI2S+ inclusion in Canadian sport.

Zync is proud to continue to partner with the Canadian Olympic Committee on these ground breaking initiatives. 


If you would like to learn more about Sport Inclusion Task Force become a member or contact them at sitf@olympic.ca

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