What is a purpose driven brand?From environmental, societal, and charitable efforts – there are many ways for brands to build meaning into their business.

Loyalty programs allow us to pick up rewards with our coffees, trips, and clothes – and they also allow companies to gather data about us and our purchases.

When it comes to a brand’s values, messaging, and impact – are consumers holding them accountable? And how can they?

Content and how we consume it has changed.  How can brands get – and keep – the attention of their audience? 

Web 3 is the next iteration of the internet. Is it going to change the world? 

Is your target audience in different age groups? Branding for all ages—from baby boomers to gen Z and alpha—has its own set of considerations and requirements. Do all brands meet the need?

As brands try to navigate social media, there are a lot of issues and roadblocks that can arise, from influencers going rogue to brands being misinterpreted.

Ipsos recently released their list of “The Most Influential Brands in Canada” for 2021″ – so we’re talking about it with the author and storyteller of the list: Steve Levy.

Although there’s recently been a lot of volatility in cryptocurrency, NFTs— or Non-Fungible Tokens—are stronger than ever. Are brands ready to jump on the NFT bandwagon?

Although there’s recently been a lot of volatility in cryptocurrency, NFTs— or Non-Fungible Tokens—are stronger than ever. Are brands ready to jump on the NFT bandwagon?