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Brand purpose.

What is a purpose driven brand?From environmental, societal, and charitable efforts – there are many ways for brands to build meaning into their business.

Loyalty vs data?

Loyalty programs allow us to pick up rewards with our coffees, trips, and clothes – and they also allow companies to gather data about us and our purchases.

Does anybody read?

Content and how we consume it has changed.  How can brands get – and keep – the attention of their audience? 

Branding for all ages.

Is your target audience in different age groups? Branding for all ages—from baby boomers to gen Z and alpha—has its own set of considerations and requirements. Do all brands meet the need?

Social dilemmas.

As brands try to navigate social media, there are a lot of issues and roadblocks that can arise, from influencers going rogue to brands being misinterpreted.

When brands merge.

Although there’s recently been a lot of volatility in cryptocurrency, NFTs— or Non-Fungible Tokens—are stronger than ever. Are brands ready to jump on the NFT bandwagon?

NFTs and brands.

Although there’s recently been a lot of volatility in cryptocurrency, NFTs— or Non-Fungible Tokens—are stronger than ever. Are brands ready to jump on the NFT bandwagon?