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Sun Life Financial—Communication strategy, campaign theme and creative.

Bringing certainty to an uncertain world.

To best convey the main benefit of Sun Life Financial’s “my money for life” financial product, Zync developed a campaign turning negative words into positives through clever combination of words and images.

The campaign was very well received and was rolled out across all member channels, applying it to publications, digital channels, posters and packaging of member communications.

Uncertainty brochure
Sun life financial collateral assets

Sun Life Financial is a leading Canadian financial services company. With offices in 11 countries, it helps customers achieve lifetime security through a diverse range of group and personal insurance and investment products.

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