Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

Zync - Journal | Bringing certainty to an uncertain world.

Sun Life Financial—Communication strategy, campaign theme and creative.

Bringing certainty to an uncertain world.

To best convey the main benefit of Sun Life Financial’s “my money for life” financial product, Zync developed a campaign turning negative words into positives through clever combination of words and images.

The campaign was very well received and was rolled out across all member channels, applying it to publications, digital channels, posters and packaging of member communications.

Uncertainty brochure
Sun life financial collateral assets

Sun Life Financial is a leading Canadian financial services company. With offices in 11 countries, it helps customers achieve lifetime security through a diverse range of group and personal insurance and investment products.

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