Bridgepoint hospital located in Toronto was building a new state-of-the art facility that would put Bridgepoint at the forefront of healthcare reform. The hospital needed a new brand to help align their bold goals and the new building with their public image.

Zync worked with leaders of the hospital to develop a new positioning and a thought leadership platform around the idea of “active healthcare”. The new strategic approach embodies a methodology focused on patients, doctors, families, and the community all taking an active role in helping people return to their normal lives after dealing with multiple health issues.

We created a new brand using their new positioning, applying it to building signage, corporate collateral, digital assets and an awareness campaign.

Bridgepoint hospital is a global leader in treating adults living with multiple health conditions. Their “active healthcare” approach focuses on customized care plans to help patients get back to their everyday lives.