fbpx

Bridgepoint Hospital—Strategy, thought leadership, branding and signage.

Branding a hospital with a unique position.

Bridgepoint hospital located in Toronto was building a new state-of-the art facility that would put Bridgepoint at the forefront of healthcare reform. The hospital needed a new brand to help align their bold goals and the new building with their public image.

Zync worked with leaders of the hospital to develop a new positioning and a thought leadership platform around the idea of “active healthcare”. The new strategic approach embodies a methodology focused on patients, doctors, families, and the community all taking an active role in helping people return to their normal lives after dealing with multiple health issues.

We created a new brand using their new positioning, applying it to building signage, corporate collateral, digital assets and an awareness campaign.

bridgepoint logo
bridgepoint logo

Bridgepoint hospital is a global leader in treating adults living with multiple health conditions. Their “active healthcare” approach focuses on customized care plans to help patients get back to their everyday lives.

Related articles

Projects
The spotlight is now on user experience.
empty
Finding just the right speaker can be overwhelming, so with the new website we focus on presenting speakers by topic and type.
Read more
Projects
A new brand from the ground up.
empty
Zync designed a new brand to represent the organization’s engineering and construction expertise.
Read more