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7D Surgical—Rebranding, brand system and applications.

Brand update with surgical precision.

7D Surgical is a fast growing Canadian company delivering innovative surgical solutions. With their growth and market opportunities came a need for a more refined and mature brand.

To ensure their existing brand equity wasn’t lost, we based our design on the original logo. The redesign enabled us to customize the font, update the colour palette and use elements of the logo to build an entire brand system—generating grids and graphics, icon styles, patterns and image treatments. The new brand can now deliver a strong image in all their communications, marketing and product applications.

7d Surgical product branding
7D surgical branded ad

7D Surgical is a privately-owned Toronto-based company that develops advanced optical technologies and machine vision-based registration algorithms to improve surgical workflow and patient care.

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