Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

Zync - Journal | Brand update with surgical precision.

7D Surgical—Rebranding, brand system and applications.

Brand update with surgical precision.

7D Surgical is a fast growing Canadian company delivering innovative surgical solutions. With their growth and market opportunities came a need for a more refined and mature brand.

To ensure their existing brand equity wasn’t lost, we based our design on the original logo. The redesign enabled us to customize the font, update the colour palette and use elements of the logo to build an entire brand system—generating grids and graphics, icon styles, patterns and image treatments. The new brand can now deliver a strong image in all their communications, marketing and product applications.

7d Surgical product branding
7D surgical branded ad

7D Surgical is a privately-owned Toronto-based company that develops advanced optical technologies and machine vision-based registration algorithms to improve surgical workflow and patient care.

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