Your team is more than doing their job—they are your brand ambassadors.

Brand from inside out.

Brand from inside out.

Your people are the lifeblood of your brand. Here are the top 5 ways to internally support your external brand:

1. Put your front line on the front lines.

Every employee must be a brand ambassador—everyone is in sales. To get customers on board, your people need to be first in line.

2. Live your values.

Great brands operate their business and systems with authenticity. That means practicing what they preach internally and externally.

3. Hire right.

Focus on fit—hire people that share your values. It will pay dividends in the form of happy, motivated employees and low turnover.

4. Harness the power of storytelling.

Your company’s ‘legends’ embody what makes your brand unique—so share them. Often overlooked, these moments are an asset you may not even know you have.

5. Be real.

Own your quirks and the small things that make your company unique. If your brand were a person, would it be someone who’s trying too hard, or someone you’d like to grab a beer with? Real resonates.

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