Mobile-first website for fans on the move.
Knowing your audience and designing to their preferred way of connecting with your brand results in better engagement and brand loyalty.
Author: Marko Zonta
Trademarking your brand.
A trademark may be one of the most important business assets protecting your market presence.
The cost of content.
Some countries are developing legislation forcing social media platforms to pay for published content.
Brand wars: Facebook vs Apple.
Apple is implementing iOS privacy changes. This has caused a conflict between them and Facebook.
When brands become the standard.
Some brand names become generic, or they become something much bigger than where they started.
Leaving the old behind.
The new brand was aligned perfectly with the company’s new direction. It was critical to extend the new look and feel to the website.
A launch microsite aims to educate.
A microsite is often the best solution for a campaign. It can be developed quickly and deliver unique campaign creative.
Making a difference in clinical research.
This new name and brand speak directly to the company’s main target—the science community.
Who does your brand belong to?
Does it belong to you? Your customers? Or the general public?
A perfect environment for a strong identity.
The Environment Office of the Saugeen Ojibway Nation knew it does more than just technical and legal work—it represents the Nation and all its members. They need a new identity to capture their role.