Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

Zync - Journal | A simpler logo to build a stronger brand.

Global—Market research, brand strategy, logo design and consultation.

A simpler logo to build a stronger brand.

We used our Business Creative™ process to conduct market research, facilitate strategy meetings, and develop a new positioning for Global’s multifaceted business.

Based on the new brand positioning, Zync redesigned Global’s logo to strengthen its presence and make it easier to use in a variety of manufacturing and marketing applications. The updated brand was carefully phased into the market by making updates to furniture branding, packaging, signage and all corporate collateral and systems.

Creative business

Global is one of North America’s largest manufacturers of workplace furniture. It offers modern design, dependable quality, and exceptional service at a great value to businesses around the world.

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