We used our Business Creative™ process to conduct market research, facilitate strategy meetings, and develop a new positioning for Global’s multifaceted business.
Based on the new brand positioning, Zync redesigned Global’s logo to strengthen its presence and make it easier to use in a variety of manufacturing and marketing applications. The updated brand was carefully phased into the market by making updates to furniture branding, packaging, signage and all corporate collateral and systems.
Global is one of North America’s largest manufacturers of workplace furniture. It offers modern design, dependable quality, and exceptional service at a great value to businesses around the world.