Saugeen Ojibway Nation—Logo design, brand collateral

A perfect environment for a strong identity.

The Saugeen Ojibway Nation Environment Office was looking for a new identity to help them communicate their role more clearly. We consulted with the leaders to develop a strong positioning and a new brand that would represent the Nation’s historic importance, and create opportunities for a better future.

The logo depicting a bear with two cubs captures the Nation’s spiritual and cultural identity—with the mother and a cub looking toward the future, while the second cub turned in the opposite direction honours the past.


The Saugeen Ojibway Nation Environment Office provides infrastructure and expertise for matters that affect the rights and interests of the Saugeen Ojibway Nation and support the Joint Chiefs and Councils in asserting jurisdiction across the Territory.

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