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Lawyers Financial—Industry research, naming, branding and advertising.

A new name defines purpose.

Realizing that the organization wasn’t delivering on its full potential, the Canadian Bar Insurance Association (CBIA) partnered with Zync to discover the best ways to take them to the next level. Using our proprietary Business Creative™ process, we renamed and rebranded the organization, mapped out key brand attributes and redefined their overall positioning and messaging.


Lawyers Financial, a not-for-profit corporation controlled and directed by lawyers, provides specialized insurance and financial products to members of the legal community, their families and employees.

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