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FACIT—Wordmark, tagline development, collateral and brand standards.

A new identity to help advance research.

Zync worked with the Ontario Institute for Cancer Research (OICR) to develop a new brand image for its new commercialization arm, called Fight Against Cancer Innovation Trust (FACIT).

Zync captured FACIT’s purpose of fundraising for cancer research in a simple wordmark logo. We paired this with the tagline “Cancer Breakthroughs. Realized.”, which speaks to how with all of the incredible research being done, FACIT is an organization that brings the latest advancements to market.

“The feedback and reaction to Zync’s work has been overwhelmingly positive.”

Jeff Courtney, Chief Commercial Officer, FACIT


Fight Against Cancer Innovation Trust (FACIT) is the gateway to the cancer research pipeline in Ontario. It brings together scientists, partner institutions, investors, and industries to accelerate the commercialization of oncology innovations.

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