Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

Zync - Journal | A new identity to help advance research.

FACIT—Wordmark, tagline development, collateral and brand standards.

A new identity to help advance research.

Zync worked with the Ontario Institute for Cancer Research (OICR) to develop a new brand image for its new commercialization arm, called Fight Against Cancer Innovation Trust (FACIT).

Zync captured FACIT’s purpose of fundraising for cancer research in a simple wordmark logo. We paired this with the tagline “Cancer Breakthroughs. Realized.”, which speaks to how with all of the incredible research being done, FACIT is an organization that brings the latest advancements to market.

“The feedback and reaction to Zync’s work has been overwhelmingly positive.”

Jeff Courtney, Chief Commercial Officer, FACIT


Fight Against Cancer Innovation Trust (FACIT) is the gateway to the cancer research pipeline in Ontario. It brings together scientists, partner institutions, investors, and industries to accelerate the commercialization of oncology innovations.

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