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AdvantAge Ontario—Naming, corporate identity, website and collateral.

A new brand after 100 years.

Using our strategic process to help us define true intent, connections, key messaging and drivers, Zync developed a new name, logo and tagline for AdvantAge Ontario to position the brand as modern, influential, and the go-to organization for not-for-profit senior advocacy.


AdvantAge Ontario unites and serves organizations that are committed to providing high quality not-for-profit care, services and housing for seniors in Ontario.

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