When creating the name for this start-up, Zync focused on the idea of an equation and a subtle play on the word “science”.

The new name—InScite IP—uses a combination of typographic elements and bright colours to form a unique wordmark. An illustration made of scientific icons, elements and formulas provide a bold and versatile visual language – giving the entire brand a clean and unique look and feel.

InScite IP is a patent agency that provides a wide range of strategic services for companies operating in the pharmaceutical, biotech, and life sciences industries.