Zync was approached by Medirex, a health informatics systems supplier, to align their corporate image with their new healthcare solutions designed for digitization of patient care.
“Rex” – the reigning king—captured in the name was a prefect opportunity to create a “crowning” logo, giving the brand the desired market leader position. The use of two letters “M” and dots also symbolizes connectivity—telling the story of new solutions focused on patient identification and data network.
The new clean and modern look and feel helped move the company into new market opportunities. The new visual language was applied to all corporate, sales and marketing materials, as well as packaging and digital channels.
Medirex Systems Inc. is a Canadian owned and operated business that has connected patients to health informatics systems for more than 40 years.