Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

Zync - Journal | A crowning success.

Medirex—Logo design, iconography, brand guidelines and applications.

A crowning success.

Zync was approached by Medirex, a health informatics systems supplier, to align their corporate image with their new healthcare solutions designed for digitization of patient care.

“Rex” – the reigning king—captured in the name was a prefect opportunity to create a “crowning” logo, giving the brand the desired market leader position. The use of two letters “M” and dots also symbolizes connectivity—telling the story of new solutions focused on patient identification and data network.

The new clean and modern look and feel helped move the company into new market opportunities. The new visual language was applied to all corporate, sales and marketing materials, as well as packaging and digital channels.


Medirex Systems Inc. is a Canadian owned and operated business that has connected patients to health informatics systems for more than 40 years.

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