Aviva wanted to bring attention to distracted driving—and how quickly it can change someone’s life.

Zync developed a “#textingkills” campaign and produced a series of digital ads for paid advertising and a social media push—driving the public to a campaign microsite where they could share their personal stories, record a 30-second audio or video message, and help spread the campaign by sharing graphics and the latest statistics.

Aviva is one of Canada’s leading insurance providers, with more than 3,000 employees in over 25 locations, serving 1,700 brokers and 3 million customers.