Interesting and engaging video content is a strong brand asset, and when used well it can drive brand awareness and engagement. Here are 6 tips to make sure your videos get the right message across:

1. Keep it short.

Attention spans are at an all-time low. Think your video is short enough? Make it even shorter. Convey your message as concisely as possible.

2. Create adaptable content.

Are you sharing your video across platforms? Decide in the planning stage so you can adapt—for example short clips for Instagram and LinkedIn, longer videos for YouTube.

3. Choose an engaging voice.

Just because it’s a video, does not mean it’s automatically exciting. Convey your message in a tone that draws people in.

4. Mix media.

Animation, motion graphics and infographics, live action and photography can all be used to bring your brand to life. Don’t limit yourself to any one medium.

5. Produce to the right level.

Match your production quality to your message. Professional tones should look professional. Behind the scenes or off the cuff content shouldn’t look overproduced.

6. Make graphics prominent.

Text and imaging overlays convey the highest-level takeaways to your audience. Give them enough time and space to be impactful.