Zync is now Believeco

We’re excited to announce that Zync has joined together with several renowned agencies to become Believeco, one of Canada’s largest independent agencies. This will expand the business we've built on a larger scale, so we can continue to help you with every element of brand and digital, and now offer a wider range of advertising and media.

Brought together by Arlene Dickinson – one of Canada’s most recognized and respected business leaders— Zync joins the other original agencies Venture Play, Revolve and Brightworks as Believeco.

Along with Argyle, one of North America’s most respected engagement, communications and reputation advisory agencies and Castlemain, a leading Indigenous advisory firm, we are collectively Believeco:Partners. Believeco:Partners owns, operates and builds the foremost marketing, communications and engagement agencies in North America. Together, we offer clients the talents of more than 300 marketing and communications professionals across North America.

Together, we’ll help clients navigate the incredible pace of change—providing solutions and a culture that is good for our clients, their customers and stakeholders, our people, and our local, national and global community.

Find out more! believecopartners.com

Brad Breininger & Marko Zonta

Brand Video Cheat Sheet | Zync

Video and video clips are a great way to engage with your audience.

6 tips for creating great brand videos.

6 tips for creating great brand videos.

Interesting and engaging video content is a strong brand asset, and when used well it can drive brand awareness and engagement. Here are 6 tips to make sure your videos get the right message across:

1. Keep it short.

Attention spans are at an all-time low. Think your video is short enough? Make it even shorter. Convey your message as concisely as possible.

2. Create adaptable content.

Are you sharing your video across platforms? Decide in the planning stage so you can adapt—for example short clips for Instagram and LinkedIn, longer videos for YouTube.

3. Choose an engaging voice.

Just because it’s a video, does not mean it’s automatically exciting. Convey your message in a tone that draws people in.

4. Mix media.

Animation, motion graphics and infographics, live action and photography can all be used to bring your brand to life. Don’t limit yourself to any one medium.

5. Produce to the right level.

Match your production quality to your message. Professional tones should look professional. Behind the scenes or off the cuff content shouldn’t look overproduced.

6. Make graphics prominent.

Text and imaging overlays convey the highest-level takeaways to your audience. Give them enough time and space to be impactful.

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