Have you looked at your search results lately?

With free tools like Google Analytics at our fingertips, it’s a wonder why people are still lost when it comes to fully knowing the person behind the customer. There are very simple ways to collect and analyze data, even if you aren’t trained in statistics or engineering.

The web page your customers visit most, or the most common visitor pattern for first and second click into the site, are simple on their own, but paired with a web strategy this small data can drastically change the user experience. If the majority of visitors to your site go directly to the careers section first, then this insight could provide you with a new basis upon which to make business decisions about recruiting, or use it to your advantage for public relations. If you are looking for a snapshot of website performance, the little data can glean just as useful insights as the big.