Leverage your brand to build awareness.
You have all the elements of your brand in place. Now it’s time to get your story out to your audience—across all touch points.
Building an implementation plan.
While branding work is underway, we also work with you to map all current materials and develop a list of new deliverables, including their level of importance and the required resources needed to get them done. With a detailed plan in place, we identify which assets are critical for brand launch and which can be developed over time—this helps manage your resources while keeping your new brand current and fresh.
Creating brand assets.
We can help you develop the assets you need for a strong brand presence. A cohesive brand system—from business collateral, sales templates and corporate communications, to your website, social media channels, videos and marketing campaigns—is an integral part of any successful brand. Having the right tools and guidelines in place greatly enhances your team’s effectiveness and ability to deliver on your brand promise.
Internal brand launch.
Brand is what your customers say it is, however, it’s important to manage the narrative as much as possible. We help you introduce the new brand to your team to build positive culture and buy-in. From leadership and sales to operations and HR, everyone should present your brand promise in a consistent way.
External brand launch.
Even the most strategic and well-designed brand won’t deliver results if it doesn’t reach the intended audiences. We help you map the most effective ways to introduce your brand and build engagement. We’ll work with your team to understand your opportunities, resources and desired outcomes.
Building brand awareness.
To build awareness you need to bring attention to your organization, product or service. We work with you from planning and concept development, to creative design and launch across all channels. We’ll ensure the campaign is aligned with your overall positioning and has a clear call-to-action to deliver results.
Social media campaigns