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Waterview Market

As one of Canada’s fastest-growing seafood suppliers, Waterview Market delivers a consistent supply and innovative products to retail and food services industries.

Brand Strategy, Naming and Identity

Zync named Waterview Market to build a feeling of freshness and accessibility to great products. The logo was created to reflect a rustic, authentic feel. The wooden street sign tells the story, associating the brand with old-fashioned quality and reliability.

Waterview Market Logo Design and Naming


Building on the Waterview Market brand identity, we balanced the rustic logo with a modern aesthetic. The packaging design is adaptable, so new SKUs can be added to the product line.

Brand Design Toronto