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The Global Group


Global is one of North America’s largest manufacturers of workplace furniture. It offers modern design, dependable quality, and exceptional service at a great value to businesses around the world.


Brand Strategy and Identity

Global’s brand needed an update to meet today’s market demands. Our Business Creative™ process was used to conduct market research, facilitate strategy meetings, and develop a new positioning for their multifaceted business. The updated brand will be carefully phased into the market to leverage existing brand equity.

Printouts showing the creative approach Zync took when developing the Global Furniture Brand