Sun Life Financial supports a large number of advisors across Canada. We developed a series of whiteboard videos advisors use with their clients to explain financial and retirement plan concepts in a fun and approachable way.
This promotional animated video highlighted key aspects of Sun Life Financial’s gamification platform, “Money UP” and introduced plan members to a fun new way to learning about their workplace retirement and savings plans.
In order to explain Sun Life Financial’s complex GIF saving options products, we developed a series of videos. The videos give members a convenient way to learn about their options, and encourage them to speak with their advisor to get on the right path.
Zync works with Sun Life Financial to create and strategically implement print and digital advertising campaigns. These initiatives include the promotion of Sun Life’s industry-first mobile application, using gamification to make content more engaging, and the introduction of various new services.
To help the sales team at Sun Life Financial deliver a consistent experience, Zync created a “subway map” outlining the necessary steps in the sales process. The attention-grabbing solution is far more intuitive and engaging than a simple checklist.
A great team always available with fresh ideas. Zync takes creativity to a new level.
Nadia Dermit, Director, Best Practices, Group Retirement Services, Sun Life Financial
To best convey the main benefit of Sun Life’s “Money For Life” financial product (removing uncertainty from retirement savings), Zync developed a campaign turning negative words into positives through clever use of images.
The creative addressed a complex subject by delivering an intriguing, empowering message.