Sun Life Financial


Sun Life Financial is a leading Canadian financial services company. With offices in 11 countries, it helps customers achieve lifetime security through a diverse range of group and personal insurance and investment products.


Whiteboard Video Series

Sun Life Financial supports a large number of advisors across Canada. We developed a series of whiteboard videos advisors use with their clients to explain financial and retirement plan concepts in a fun and approachable way.

Video done for Sun Life Financial

Campaign Video – “Money Up”

This promotional animated video highlighted key aspects of Sun Life Financial’s gamification platform, “Money UP” and introduced plan members to a fun new way to learning about their workplace retirement and savings plans.

Sun Life Financial, Money Up video still frame, created by Zync

Promotional Video Series

In order to explain Sun Life Financial’s complex GIF saving options products, we developed a series of videos. The videos give members a convenient way to learn about their options, and encourage them to speak with their advisor to get on the right path.

Short Video Series Toronto Canada

Ad Creative

Zync works with Sun Life Financial to create and strategically implement print and digital advertising campaigns. These initiatives include the promotion of Sun Life’s industry-first mobile application, using gamification to make content more engaging, and the introduction of various new services.

Sun Life Financial Group,

Communication Collateral – “Getting There”

To help the sales team at Sun Life Financial deliver a consistent experience, Zync created a “subway map” outlining the necessary steps in the sales process. The attention-grabbing solution is far more intuitive and engaging than a simple checklist.

Sun Life Financial, Getting There brochure, created by Zync

A great team always available with fresh ideas. Zync takes creativity to a new level.

Nadia Dermit, Director, Best Practices, Group Retirement Services, Sun Life Financial

Sun Life Financial, Three panels from the Getting There brochure, created by Zync

Product Launch Collateral – “Uncertainty”

To best convey the main benefit of Sun Life’s “Money For Life” financial product (removing uncertainty from retirement savings), Zync developed a campaign turning negative words into positives through clever use of images.

Sun Life Financial, My Money For Life Plan Member brochure cover, created by Zync

The creative addressed a complex subject by delivering an intriguing, empowering message.

Sun Life Financial, Sales Kit, created by Zync