Peerscale (formerly AceTech) is the preeminent leadership organization helping tech CEOs and executives build personal, professional and organizational growth.

Naming and Branding

Zync worked with Peerscale to shift they way they were seen in the ecosystem—clearly revealing them as a cutting-edge facilitator and curator of tech relationships. Building on the strength of the collective knowledge and experience of its various members, we landed on a new name, established a visual identity, and refined the way they communicate to members. 


Leveraging this strong new brand, we designed and developed a new website; with a clear focus on members. By restructuring the way users interact with the website, and streamlining the content to put the important information at the forefront, we created an easy-to-use platform with a clear call-to-action.

Peerscale Website