Loblaw Companies Limited


Loblaw is Canada’s largest retailer. It employs over 192,000 employees and owns some of Canada’s top consumer brands—including President’s Choice and Joe Fresh.


Recruitment Campaign – “Fresh Future”

To align with Loblaw’s “fresh” affiliations (fresh produce, the Joe Fresh brand), Zync created a recruitment brand titled “Fresh Future.” Using infographics to be succinct and direct, we created materials that highlight the benefits of working at Loblaws and the positive outlook embedded in its culture.

Loblaw Companies Limited, Fresh Future/Why Loblaw recruitment campaign poster, created by Zync

The recruitment campaign is a mix of culture and brand.

Loblaw Companies Limited, Fresh Future/Why Loblaw recruitment campaign postcard, created by Zync