Lawyers Financial


A not-for-profit corporation controlled and directed by lawyers. Lawyers Financial provide specialized insurance and financial products to members of the legal community, their families and employees.


Brand Strategy, Naming and Identity

Realizing that lawyers were not aware of all the ways they can help, The Canadian Bar Insurance Association (CBIA) partnered with Zync to discover the best ways to take the organization to the next level. Using our our proprietary Business Creative™ strategy, we renamed and rebranded the organization, mapped out the key brand attributes and redefined their overall positioning and messaging.