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Isaac is an engineering company focused on operational efficiency — identifying performance issues, developing custom solutions and implementing change to deliver better results.

Naming and Branding

Newton Canada decided to separate from its UK parent company while still maintaining a close working relationship. They needed a new personality. We started from scratch—defining true intent, connections, key messaging and drivers for the brand. That work resulted in the name “Isaac” which captures the unique relationship and a more personable image for the Canadian market—taking shape in the complete rollout of the new identity.

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