Isaac is an engineering company focused on operational efficiency — identifying performance issues, developing custom solutions and implementing change to deliver better results.

Naming and Branding

Newton Canada decided to separate from its UK parent company while still maintaining a close working relationship. They needed a new personality. We started from scratch—defining true intent, connections, key messaging and drivers for the brand. That work resulted in the name “Isaac” which captures the unique relationship and a more personable image for the Canadian market—taking shape in the complete rollout of the new identity.

isaac Logo


As part of the brand identity, Zync developed a website focused on lead generation. The firm’s expertise is highlighted on through the use of beautiful imagery, simple iconography and minimal text, resulting in a visually clean and appealing site.