130 Queens Quay East, Suite 1005
Toronto, ON M5A 0P6


IKEA is a leading international home furnishings retailer with 12 stores across Canada

Recruitment Campaign – “Love Your Job”

By conducting focus groups with IKEA employees, Zync concluded that what differentiated IKEA as an employer was the freedom people felt to be themselves. In conjunction with the “Love Your Home” campaign IKEA was running on the consumer side, Zync launched “Love Your Job,” a campaign that celebrated the unique benefits of working at IKEA.

Ikea, Love Your job recruitment campaign banners, created by Zync