The latest updates to olympic.ca improved site speed, added the ability to favour athletes and sports, and introduced an interactive team roster, up-to-the-moment schedule and results, progressive profiling and a fan fun section. These latest improvements to the site were designed to take advantage of new technologies, continue to build the Canadian Olympic Club, and drive fan participation, engagement and loyalty.
Since the last Olympic games there has been a 70% increase in mobile consumption and a dramatic rise in social referrals.
Our partnership with Team Canada extends to their PyeongChang 2018 Team Canada Media app, supporting journalists and media sources during the games in English and French. The app was originally designed for Rio 2016 and saw significant updates to optimize performance and introduce a live medals count, live results and scheduling.
Zync worked with the Canadian Olympic Committee to create their first ever digital annual report. The responsive design incorporated animation and parallax scroll tell the story of sport in a fresh and engaging way.
On behalf of the COC, our newly redesigned and reformatted annual report was created brilliantly.
Derek Kent, Chief Marketing Officer, Canadian Olympic Committee
Expanding on the responsive website we built for the COC, Zync created The Canadian Olympic Club—a gamification platform that engages fans between Olympic games and builds loyalty by providing them with exclusive access to content and contests.