Zync designed Blackwell’s brand with a simple, clean aesthetic. Images of Blackwell’s finished work are the focus of their corporate materials. Black is used heavily throughout as a backdrop from imagery—due to both its inclusion in the company name and its sleek look.
As part of the brand identity, Zync developed a website focused on lead generation. The firm’s expertise is highlighted on blackwell.ca through the use of beautiful imagery and minimal text, resulting in a visually clean and appealing site.
Zync offers a valuable mix of creativity combined with timely execution.
Claire Pfeiffer, Communications Manager, Blackwell