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Blackwell is a structural engineering firm with a focus on efficient and visually stunning structures—designed with the end users in mind.

Brand Refresh

Zync designed Blackwell’s brand with a simple, clean aesthetic. Images of Blackwell’s finished work are the focus of their corporate materials. Black is used heavily throughout as a backdrop from imagery—due to both its inclusion in the company name and its sleek look.

Blackwell, Wordmark on paper, created by Zync


As part of the brand identity, Zync developed a website focused on lead generation. The firm’s expertise is highlighted on blackwell.ca through the use of beautiful imagery and minimal text, resulting in a visually clean and appealing site.

Blackwell, Responsive Website project page, created by Zync
Blackwell, Responsive Website projects page, created by Zync

Zync offers a valuable mix of creativity combined with timely execution.

Claire Pfeiffer, Communications Manager, Blackwell